A Few Simple Ways To Improve Your Website

Every brand needs a website to showcase its products and services but with everything that comes with running a business, your website often ends up on the backburner going out of date and missing crucial but simple optimisations required to reach a wider audience.

Make it mobile-friendly: With more and more people accessing the internet on their mobile devices, it's important to make sure your website is mobile-friendly. This means that it should be easy to navigate and read on a small screen.

  1. Optimise for speed: A slow-loading website can be frustrating for visitors and may cause them to leave. Optimise your website for speed by compressing images, using a content delivery network (CDN), and minimising the use of heavy scripts.

  2. Improve navigation: Make it easy for visitors to find what they're looking for by improving the navigation on your website. Use clear, descriptive labels and organise content in a logical manner.

  3. Use high-quality images and videos: High-quality images and videos can help to make your website more engaging and visually appealing. Use them to showcase products, services, or to tell a story about your brand.

  4. Add calls to action: Include clear calls to action on your website, such as "Contact Us" or "Shop Now" buttons, to encourage visitors to take action.

  5. Make it easy to contact you: Include contact information prominently on your website, such as a phone number and email address. Make it easy for visitors to get in touch with you if they have any questions or need assistance.

  6. Use analytics: Use analytics tools, such as Google Analytics, to track the performance of your website. This will help you to understand how visitors are interacting with your website, and make data-driven decisions to improve it.

  7. Test and Improve: Regularly test and improve your website, testing different layouts, elements, and calls-to-action, to see what works best.

By implementing these simple changes, you can improve the user experience on your website, increase conversions, and ultimately drive more revenue.

“If you want to optimise your website to work for you but don’t have the time or resources, get in touch to see how I can help.”

- Charlotte

Website DesignCharlotte CayreWeb Design, Website DesignComment