Thinking Of Starting Your Own Brand?

Here is a simple checklist to help you get started from defining your purpose to launching the brand.

1. Define brand purpose and values

2. Conduct market research

3. Choose a business name and register it

4. Develop brand identity (logo, colour palette, typography)

5. Create brand messaging and messaging guidelines

6. Build a brand website

7. Establish social media presence

8. Create brand standards and guidelines

9. Determine target audience and customer personas

10. Develop a content and marketing strategy

11. Network and partner with relevant businesses and organisations

12. Launch the brand and start marketing efforts.

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